A dedicated designer with a focus on typography and brand identity, based in Shanghai, China.
Previously worked at United Design Lab
Norwegian Wood
The archive is a collection of the Haruki Murakami’s literature work “Norwegian Wood”, The Beatles’ Music and the 1960s Japan. Based on my research, I find these three things have strong relationships. At first, the “Norwegian Wood” is also a song of The Beatles which released in 1965. The novel “Norwegian Wood” contains 19 Beatles’ songs. Secondly, the story background of the novel “Norwegian Wood” is in 1960s Japan. The novel mentioned about the 1960 Anpo Protests which were mostly student led and came about fifteen years after World War II, when the United States and Japan began to negotiate the Treaty of Mutual Cooperation and Security between the United States and Japan in 1960. And in 1960s, most of the Beatles’ fans is the young students and they listen beadles’s songs from the American Forces Far East Network (FEN) and other late-night radio stations. I think that can explain why there are so many Beatles’ songs in Haruki Murakami’s work.
I try to collect these materials and build more strong relationship among these three information. The literature work always want to express special character of the age of the story. The Beatles represents rebellious and new power. Obviously, the young Japan students in 1960s have the same characters. Both of them appears in “Norwegian Wood”, and I use “Norwegian Wood” as an entry point to show the special character of 1960s.