Zian Lu

A dedicated designer with a focus on typography and brand identity, based in Shanghai, China. 

Previously worked at United Design Lab





















































Hi, I am Zian Lu, a distinguished graphic designer, specializing in typography and branding, with a solid academic foundation in visual communication design from both the College of Design and Innovation at Tongji University in Shanghai and the Basel School of Design in Switzerland. 
      I garnered substantial experience working on both the client and agency sides of the design industry. Engaging in branding design work that spanned various industry clients. From serving as an agency representative offering brand design services to being an integral part of teams reshaping brand images internally, I has gained extensive expertise in brand design, particularly in establishing distinctive brand visual identities.
      Beyond my professional roles, I also deeply interested in emerging technologies, exploring how advancements in programming, artificial intelligence, and interaction design influence typography and graphic design. I actively seeks out innovative approaches to graphic and type design, blending traditional principles with new technologies to push the boundaries of design.


Education
2012.09 —
2016.06

Bachelor Degree 
Department of Advertising, Shanghai University 
of Engineering and Technology
Shanghai
China


2017.09 — 
2020.06

Master Degree
Media and Communication Design
College of Design and Innovation, Tongji University
Shanghai
China

2019.02 — 
2020.02


Exchange Program
The Basel School of Design
Fachhochschule Nordwestschweiz 

Basel
Switzerland


Experience
2020.08 — 
2022.04
Graphic Designer 
United Design Lab
Beijing
China

2017.09 — 
2020.06

Senior Visual Communication Designer
Envision Design Lab 

Shanghai
China

Nominations

2019
Selected Work
Shanghai Biennial of Asia Graphic Design
2020
Selected Work
Macau Design Award








Contact: 

Phone & Wechat: +86 13651903710
E-mail: luziandesigner@gmail.com