Zian Lu

A dedicated designer with a focus on typography and brand identity, based in Shanghai, China. 

Previously worked at United Design Lab & Envision Design Lab.

Partner & Art Director of Rela®















































Projects Lab
Motion DNA


 Instead of creating isolated animations, the tool generates a complete brand motion system — defining a reusable motion language through tempo, rhythm, easing, transition behaviors, and interaction patterns across different UI components.

By inputting simple brand attributes, such as “a minimal, futuristic technology brand,” the system generates a cohesive set of motion principles that can scale consistently across digital experiences. This experiment explores how AI can transform motion from a visual effect into a systematic design language — bringing the concept of design tokens into the world of brand motion.