Zian Lu

A dedicated designer with a focus on typography and brand identity, based in Shanghai, China. 

Previously worked at United Design Lab
















































Helix TypefamilyType Design The Helix typeface is specifically designed for headings and unique display scenarios. True to its name "Helix," which means "spiral", this font is intricately designed with a balanced structure. Its distinctive feature lies in the pronounced contrast between thick and thin strokes, setting it apart from many other fonts, being both recognizable and exuding modern refinement. When displayed in large font sizes, the clarity and structural attributes of Helix are particularly prominent, effectively capturing the audience's attention, a key advantage for a headline font. Moreover, its design emphasizing stroke contrast gives each letter and symbol a unique visual appeal.