Zian Lu

A dedicated designer with a focus on typography and brand identity, based in Shanghai, China. 

Previously worked at United Design Lab & Envision Design Lab.

Partner & Art Director of Rela®















































Projects Lab
Celeb Avenue

  • Brand Identity

  • CD: Zian Lu/Lingfeng Liu
  • D: Zian Lu/Lingfeng Liu/Qingyu
 Celeb Avenue is a casual Italian-fusion restaurant. It is more than just a place to eat – it uses shared dining moments to deepen the emotional connection between people and food, and between people themselves.
“On sun-drenched afternoons, time slows down and flavors linger.”
Celeb Avenue not only offers food and drink, but also focuses on enhancing the emotional bond between people and their meals, and between one another, through the time they spend at the table.
Understanding its comfortable, laid-back community positioning, we drew inspiration from the cornucopia to create CA’s visual identity: a horn overflowing with abundant food, symbolizing Celeb Avenue’s warmth and generosity toward its guests. Here, a vivid and delicate brand image runs through the relaxed dining space. The warmth of CA is woven into every detail, shaping a complete and immersive dining experience.